ConsumerAffairs Reports On The Kimkins Diet and Kimmer

Heidi Diaz has been attempting to get her pseudo-name Kimmer, and the name of her diet Kimkins, in the main stream public, since the conception of her website. One of her main tactics has been to use viral web marketing to spread her internet propaganda, so how ironic that it is the journey to her ruin that is now making Kimmer and Kimkins a hot topic.

The story has been covered in the media by several local news agencies, then the Fox Morning show with Mike & Juliet, and more recently the Good Morning America segment. Now, MSN has picked up the story, in thanks to writer David Wood from ConsumerAffairs.com, whose compelling review of the Kimkins saga, was quoted in MSN Smart Spending yesterday.

Yes, the hands of irony seem to be shaping this story. But as Kimmer continues to dole out her diet advice and carry-on her charade, it would seem that dramatic irony is a more accurate description-in where the irony of the situation is understood by the audience but not by the characters in the play. So it appears Kimmer plans to stay in character until the final curtain call, which in a likelihood will take place in a court of law, because like they say- it ain’t over until the fat lady sings.

The following was a posted at ConsumerAffairs.com

Kimkins Diet Rolls On Despite Founder’s Excess Poundage

No starvation diet for “the Kimmer”

By David Wood
ConsumerAffairs.Com

February 25, 2008

Kimkins Diet
The Kimkins story …

The real story …
Kimkins Diet Rolls On Despite Founder’s Excess Poundage
Consumer Complaints about Kimkins
More Weight Loss News … —
Photo by AllianceAgent.com

Waiting in line at your favorite grocery store is a guaranteed way to see the covers of magazines targeted toward women. It’s a real challenge to find just one week of a year where the cover of at least one check-out tabloid doesn’t have blaring headlines about weight loss or the most recent diet sensation.

“Better than gastric bypass!” “Kim lost 200 lbs in 11 months!” “Christin lost 100 lbs in 5 months!”

Those very comments appeared on the cover of the June 12, 2007 issue of Woman’s World Magazine. The story was a fascinating look at a weight loss diet known as Kimkins, created by Kim Drake, also known as the “Kimmer.”

The Woman’s World story begins by saying they sent out their spies to gather intelligence about Kimkins. The Kimkins website included numerous before-and-after pictures of not only the “Kimmer, but also happy members that had shed massive amounts of weight.

Woman’s World describes Kim as “smiling” when responding to questions. This implies that the Woman’s World interviewer was personally watching the response of Kim Drake. So, you would think that Woman’s World would have noticed that “Kim” was in fact a 300-pound woman.

Kimkins before & after, according to Woman’s World

The Kimkins website saw a huge increase in memberships due to the flattering Woman’s World cover story. Records introduced in connection with a class action lawsuit against Kimkins show that for the month of June, 2007, Kimkins pulled in over $1,200,000 in membership fees.

Mouthpiece needed

So great was the response that Kimkins needed to hire a public relations spokesperson — and there was no one better suited for the job than Christin Sherburne.

Christin’s picture had been featured on the Woman’s World cover, holding a pair of old jeans next to the headline: “Christin lost 100 lbs in 5 months!”

“I was excited about it,” said Christin. “I’ve been overweight all my life, and even though I had never met Kim Drake in person, I wanted to tell others how they could finally lose the weight as I did.”

Soon the Kimkins machine was in full throttle. Members were reporting faster weight loss than they had ever experienced on other diets, and Christin was in P.R. mode in her new role as spokeswoman for Kimkins. But little did Christin know what would happen next.

Job & hair loss

The job of a spokesperson is to represent your company and answer any questions that might be thrown your way, including those from the media. One day, Christin found herself facing questions that she couldn’t honestly answer … questions concerning medical claims and health issues related to the Kimkins diet.

“As a spokeswoman, people would ask me questions that I couldn’t answer, especially related to the medical safety of the diet,” said Christin.

Christin did the logical thing. She contacted Kim Drake, the founder of Kimkins. Christin sent a letter to the “Kimmer” in which Christin asked about medical claims of the diet.

Is the diet safe? Are medical authorities backing the diet? All reasonable questions that any spokesperson needs to be able to answer.

To Christin’s dismay, instead of getting answers to her questions, she received a pink slip. Kim Drake had removed Christin from her public relations job and offered her a much reduced role moderating the Kimkins forums.

While Christin might have been upset about losing her job, what was really upsetting was the fact she was losing her hair…….[………..]… MORE


Photo by AllianceAgent.c

Russian brides

“She (Heidi) went on this false advertising campaign. I think I lost count at 35 false testimonials and false weight loss stories,” said John E. Tiedt, an attorney and a member of the California Health Fraud Task Force.

“We now know that many of these pictures came from Russian bride websites. Even the so-called Kimkins website administrator was a fake, all created by Heidi,” Tiedt said.

“She had already made close to $2 million, but when she heard litigation was heading her way, she began an elaborate plan that would make it appear her business would be bankrupt by the time litigation occurred. In reality, she had over a million setting in a bank account,” Tiedt said.

ConsumerAffairs.com contacted Heidi Diaz but she said she could not comment due to pending litigation. A few hours later, she e-mailed us a complimentary member pass to the Kimkins website………To Read MORE
or the story in its entirety go to ConsumerAffairs.com *************************************************************************

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Is Bobaraba the Next Potential Scam Of Heidi Diaz?

rump-roast.jpg

While on the LCF board tonight, member SMP mentioned a new dance craze called Bobaraba, which means “Big Bottom”. Now, you can’t mention a thing like a big bottom dance and not provide a dancing baby, a youtube video, or at least a link.

After twisting her arm, ok asking nicely, for details she pointed me in the direction of a BBC News link- “Ivory Coast’s Big Bottom Craze”

While the dance has been embraced by both sexes, DJ Mix says it was inspired by women.

“We made it as a tribute to women, because African women are defined by the shape of their bottoms,” he says.

“Move your bottom, jump, you see, it’s alive.”

Kady Meite, one of his dancers, says the song is a message for women.

“There are women today with large bottoms who are embarrassed, so it’s to say don’t be ashamed – be comfortable,” she says.

It appears that the Bobaraba would be right down Heidi Diaz’s alley for two reasons. Obviously, the meaning big bottom would fit her true physical appearance. Then couple that with the fact that this new craze is resulting in a black market of injections, sold as medications that can increase you bottom’s size, and voila you have a potential scam, with Heidi Diaz, the Kimmer, stamped all over it!

The women vendors at a local market are now selling syringes filled with liquid and labeled “Bottom Enhancers”. The BBC article goes on to say…

“You need to inject this liquid into your bottom once a day,” says a market trader, showing a vial of coloured liquid labelled “Vitamin B12”.

Each vial costs $2. The label claims it is made in China.

If you do not like the sound of injections, the same amount of money will also get you a small tub of cream.

There is no description of what the product contains or how to apply it; just the words “Big bottoms and big breasts”, and two illustrating pictures.

This new scam is no doubt a tempting venture for Kimmer, because it would be a way to scam women, yet again out of their money, and this time she could use her own pictures. No messy loose ends, like the Russian brides and no photoshopping, like she has had to do recently. In Heidi Diaz’s world it would be a win-win proposition!

Heidi is schedule to be in court tomorrow, to try to tie up those messy loose ends, so I have taken the liberty to show her how easily she could market the Bobaraba concept now!

Check out the marketing images for Heidi’s Bee Bopping Bobaraba

And you can’t mentioned big bottoms without adding some Sir-mix-a-lot, so thanks Nady for mentioning the perfect hook for the marketing concept.