ConsumerAffairs Reports On The Kimkins Diet and Kimmer

Heidi Diaz has been attempting to get her pseudo-name Kimmer, and the name of her diet Kimkins, in the main stream public, since the conception of her website. One of her main tactics has been to use viral web marketing to spread her internet propaganda, so how ironic that it is the journey to her ruin that is now making Kimmer and Kimkins a hot topic.

The story has been covered in the media by several local news agencies, then the Fox Morning show with Mike & Juliet, and more recently the Good Morning America segment. Now, MSN has picked up the story, in thanks to writer David Wood from, whose compelling review of the Kimkins saga, was quoted in MSN Smart Spending yesterday.

Yes, the hands of irony seem to be shaping this story. But as Kimmer continues to dole out her diet advice and carry-on her charade, it would seem that dramatic irony is a more accurate description-in where the irony of the situation is understood by the audience but not by the characters in the play. So it appears Kimmer plans to stay in character until the final curtain call, which in a likelihood will take place in a court of law, because like they say- it ain’t over until the fat lady sings.

The following was a posted at

Kimkins Diet Rolls On Despite Founder’s Excess Poundage

No starvation diet for “the Kimmer”

By David Wood

February 25, 2008

Kimkins Diet
The Kimkins story …

The real story …
Kimkins Diet Rolls On Despite Founder’s Excess Poundage
Consumer Complaints about Kimkins
More Weight Loss News … —
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Waiting in line at your favorite grocery store is a guaranteed way to see the covers of magazines targeted toward women. It’s a real challenge to find just one week of a year where the cover of at least one check-out tabloid doesn’t have blaring headlines about weight loss or the most recent diet sensation.

“Better than gastric bypass!” “Kim lost 200 lbs in 11 months!” “Christin lost 100 lbs in 5 months!”

Those very comments appeared on the cover of the June 12, 2007 issue of Woman’s World Magazine. The story was a fascinating look at a weight loss diet known as Kimkins, created by Kim Drake, also known as the “Kimmer.”

The Woman’s World story begins by saying they sent out their spies to gather intelligence about Kimkins. The Kimkins website included numerous before-and-after pictures of not only the “Kimmer, but also happy members that had shed massive amounts of weight.

Woman’s World describes Kim as “smiling” when responding to questions. This implies that the Woman’s World interviewer was personally watching the response of Kim Drake. So, you would think that Woman’s World would have noticed that “Kim” was in fact a 300-pound woman.

Kimkins before & after, according to Woman’s World

The Kimkins website saw a huge increase in memberships due to the flattering Woman’s World cover story. Records introduced in connection with a class action lawsuit against Kimkins show that for the month of June, 2007, Kimkins pulled in over $1,200,000 in membership fees.

Mouthpiece needed

So great was the response that Kimkins needed to hire a public relations spokesperson — and there was no one better suited for the job than Christin Sherburne.

Christin’s picture had been featured on the Woman’s World cover, holding a pair of old jeans next to the headline: “Christin lost 100 lbs in 5 months!”

“I was excited about it,” said Christin. “I’ve been overweight all my life, and even though I had never met Kim Drake in person, I wanted to tell others how they could finally lose the weight as I did.”

Soon the Kimkins machine was in full throttle. Members were reporting faster weight loss than they had ever experienced on other diets, and Christin was in P.R. mode in her new role as spokeswoman for Kimkins. But little did Christin know what would happen next.

Job & hair loss

The job of a spokesperson is to represent your company and answer any questions that might be thrown your way, including those from the media. One day, Christin found herself facing questions that she couldn’t honestly answer … questions concerning medical claims and health issues related to the Kimkins diet.

“As a spokeswoman, people would ask me questions that I couldn’t answer, especially related to the medical safety of the diet,” said Christin.

Christin did the logical thing. She contacted Kim Drake, the founder of Kimkins. Christin sent a letter to the “Kimmer” in which Christin asked about medical claims of the diet.

Is the diet safe? Are medical authorities backing the diet? All reasonable questions that any spokesperson needs to be able to answer.

To Christin’s dismay, instead of getting answers to her questions, she received a pink slip. Kim Drake had removed Christin from her public relations job and offered her a much reduced role moderating the Kimkins forums.

While Christin might have been upset about losing her job, what was really upsetting was the fact she was losing her hair…….[………..]… MORE

Photo by AllianceAgent.c

Russian brides

“She (Heidi) went on this false advertising campaign. I think I lost count at 35 false testimonials and false weight loss stories,” said John E. Tiedt, an attorney and a member of the California Health Fraud Task Force.

“We now know that many of these pictures came from Russian bride websites. Even the so-called Kimkins website administrator was a fake, all created by Heidi,” Tiedt said.

“She had already made close to $2 million, but when she heard litigation was heading her way, she began an elaborate plan that would make it appear her business would be bankrupt by the time litigation occurred. In reality, she had over a million setting in a bank account,” Tiedt said. contacted Heidi Diaz but she said she could not comment due to pending litigation. A few hours later, she e-mailed us a complimentary member pass to the Kimkins website………To Read MORE
or the story in its entirety go to *************************************************************************


-When Our Nightmares Become Our Reality-

Kimkins the “Stuff Nightmares Are Made Out Of!”  

I believe that our dreams at night can be have value if we view them as our unconscious mind attempting to provide another perspective to what our conscious mind perceives.I have been immersed in the recent Kimkins debacle because I once followed the diet plan and oh what a good student I was in following it perfectly! I will add that story at a later time but now I want to share a recent dream or actually a nightmare that I had recently. This is exactly what I dreamed and the textures, color and details are ingrained in my mind forever.

As my nightmare begins I note the setting in which it is taking place. It appears to be a college campus area where all the dorm buildings are forming this type of courtyard made of brick.

The environment is one of detachment with all its concrete and brick. No real sunlight can be seen and the tall building structures are forming these huge ominous shadows on the courtyard that seem to be these tall guards watching over us.Not to protect us but to keep us there.The entire setting reminds me of viewing postwar images but yet there is no obvious damage to the buildings it is more the eeriness that is present.

In my dream I am attempting to take all this in from a doorway in which I am leaning while I struggle to wake up. I am trying to comprehend where I am and what is happening but my mind is having trouble with fitting the pieces together.I shake my head in an effort to tidy my thoughts, but I find that my thoughts are hazy as if they are buried beneath many blankets or underwater.

Then these glimpses of why I am in this place start to appear as if I am viewing a slide show of one’s most recent vacation.However, these are not the flashing faces of those on vacation they are slides of Kimmer/Heidi Diaz and laboratories. The word testing comes up often and this sterile type of environment keeps flashing up on the screen.

It seems that I have been in a drug induced state for some time now according to the slide show and that a person by the name of Heidi Diaz is controlling the study.  Those participating in the study are put into this zombie like state while the tests are being performed.

The slide show stops and I realize that I have by some means awoken out of this drug induced state but still feel quite groggy. My legs feel weak and rubbery, thus making it difficult to stand without support.

I stumble out of my “dorm” room and look around. Everything appears to be gray, white with splashes of navy blue. I note the colors, because I can see that several people are wearing Duke University sweatshirts…I am not sure what this has to do with anything but it was a detail in my dream….

There are about 200 plus people comprised of ashen faced woman wandering around in this courtyard and there is this mumbling of sound but not anything truly understandable. They appear to be talking to themselves but not to each other. Their heads are down and their shoulders are hunched over so making eye contact is difficult.

I notice their hair, so my hand goes up to the side of my head and I can feel that my hair over my left side has been shaved really close.  This gives us all this odd asymmetrical 80’s type hair cut. My first thought is wow this is like a Flock of Seagulls or a Duran Duran video…

Then I wonder “Why do we all have this haircut” and as if reading my thoughts the slide show starts again and shows us having a portion of our heads shaved while lying on an examining table.  The image shows my hair lying all over the laboratory floor as the clippers buzz in the background. The appearance of those performing the procedure is hidden due to the clothing of sterile gowns, latex gloves and surgical masks.

I am lying there on that table without resisting, flitching or even batting an eye. My eyes are glazed over and I appear unaware to the entire process.  The lab assistants then use the shaved scalp area to perform a portion of the testing. The slide screen goes blank and the horror of what is happening seems to shock my body into action.

My mind is slowly getting clearer and I am frantic to get out, but also at the same time I am frantic to find Heidi Diaz. I am pushing the other women to the side, but at the same time clawing at their clothes. They just look at me without seeing me at all. I find my voice and start yelling, “Where is Heidi Diaz?!?!”…..”Heidi Diaz!” I scream as I run through the people just wandering the courtyard in a zombie state.

They are just looking at me with their odd hair cuts and baggy grey clothes. Their eyes aren’t focusing and I want to shake them as I say, “Does anyone know where Heidi Diaz is right now?” I feel obligated to see this person who is doing this testing and compelled to understand why she is doing this.

Then I hear a voice but I can’t see who it is coming from but it sounds clear and doesn’t seem like it would belong to the semi-conscious people that I see before me. But the words spoken are, “We don’t know where she is because we don’t even know who she is!”

The voice oddly enough sounds like my own.

Then I wake up.