ConsumerAffairs Reports On The Kimkins Diet and Kimmer

Heidi Diaz has been attempting to get her pseudo-name Kimmer, and the name of her diet Kimkins, in the main stream public, since the conception of her website. One of her main tactics has been to use viral web marketing to spread her internet propaganda, so how ironic that it is the journey to her ruin that is now making Kimmer and Kimkins a hot topic.

The story has been covered in the media by several local news agencies, then the Fox Morning show with Mike & Juliet, and more recently the Good Morning America segment. Now, MSN has picked up the story, in thanks to writer David Wood from ConsumerAffairs.com, whose compelling review of the Kimkins saga, was quoted in MSN Smart Spending yesterday.

Yes, the hands of irony seem to be shaping this story. But as Kimmer continues to dole out her diet advice and carry-on her charade, it would seem that dramatic irony is a more accurate description-in where the irony of the situation is understood by the audience but not by the characters in the play. So it appears Kimmer plans to stay in character until the final curtain call, which in a likelihood will take place in a court of law, because like they say- it ain’t over until the fat lady sings.

The following was a posted at ConsumerAffairs.com

Kimkins Diet Rolls On Despite Founder’s Excess Poundage

No starvation diet for “the Kimmer”

By David Wood
ConsumerAffairs.Com

February 25, 2008

Kimkins Diet
The Kimkins story …

The real story …
Kimkins Diet Rolls On Despite Founder’s Excess Poundage
Consumer Complaints about Kimkins
More Weight Loss News … —
Photo by AllianceAgent.com

Waiting in line at your favorite grocery store is a guaranteed way to see the covers of magazines targeted toward women. It’s a real challenge to find just one week of a year where the cover of at least one check-out tabloid doesn’t have blaring headlines about weight loss or the most recent diet sensation.

“Better than gastric bypass!” “Kim lost 200 lbs in 11 months!” “Christin lost 100 lbs in 5 months!”

Those very comments appeared on the cover of the June 12, 2007 issue of Woman’s World Magazine. The story was a fascinating look at a weight loss diet known as Kimkins, created by Kim Drake, also known as the “Kimmer.”

The Woman’s World story begins by saying they sent out their spies to gather intelligence about Kimkins. The Kimkins website included numerous before-and-after pictures of not only the “Kimmer, but also happy members that had shed massive amounts of weight.

Woman’s World describes Kim as “smiling” when responding to questions. This implies that the Woman’s World interviewer was personally watching the response of Kim Drake. So, you would think that Woman’s World would have noticed that “Kim” was in fact a 300-pound woman.

Kimkins before & after, according to Woman’s World

The Kimkins website saw a huge increase in memberships due to the flattering Woman’s World cover story. Records introduced in connection with a class action lawsuit against Kimkins show that for the month of June, 2007, Kimkins pulled in over $1,200,000 in membership fees.

Mouthpiece needed

So great was the response that Kimkins needed to hire a public relations spokesperson — and there was no one better suited for the job than Christin Sherburne.

Christin’s picture had been featured on the Woman’s World cover, holding a pair of old jeans next to the headline: “Christin lost 100 lbs in 5 months!”

“I was excited about it,” said Christin. “I’ve been overweight all my life, and even though I had never met Kim Drake in person, I wanted to tell others how they could finally lose the weight as I did.”

Soon the Kimkins machine was in full throttle. Members were reporting faster weight loss than they had ever experienced on other diets, and Christin was in P.R. mode in her new role as spokeswoman for Kimkins. But little did Christin know what would happen next.

Job & hair loss

The job of a spokesperson is to represent your company and answer any questions that might be thrown your way, including those from the media. One day, Christin found herself facing questions that she couldn’t honestly answer … questions concerning medical claims and health issues related to the Kimkins diet.

“As a spokeswoman, people would ask me questions that I couldn’t answer, especially related to the medical safety of the diet,” said Christin.

Christin did the logical thing. She contacted Kim Drake, the founder of Kimkins. Christin sent a letter to the “Kimmer” in which Christin asked about medical claims of the diet.

Is the diet safe? Are medical authorities backing the diet? All reasonable questions that any spokesperson needs to be able to answer.

To Christin’s dismay, instead of getting answers to her questions, she received a pink slip. Kim Drake had removed Christin from her public relations job and offered her a much reduced role moderating the Kimkins forums.

While Christin might have been upset about losing her job, what was really upsetting was the fact she was losing her hair…….[………..]… MORE


Photo by AllianceAgent.c

Russian brides

“She (Heidi) went on this false advertising campaign. I think I lost count at 35 false testimonials and false weight loss stories,” said John E. Tiedt, an attorney and a member of the California Health Fraud Task Force.

“We now know that many of these pictures came from Russian bride websites. Even the so-called Kimkins website administrator was a fake, all created by Heidi,” Tiedt said.

“She had already made close to $2 million, but when she heard litigation was heading her way, she began an elaborate plan that would make it appear her business would be bankrupt by the time litigation occurred. In reality, she had over a million setting in a bank account,” Tiedt said.

ConsumerAffairs.com contacted Heidi Diaz but she said she could not comment due to pending litigation. A few hours later, she e-mailed us a complimentary member pass to the Kimkins website………To Read MORE
or the story in its entirety go to ConsumerAffairs.com *************************************************************************

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6 Responses

  1. […] slamboard » Blog Archive » Consumer Affairs Covers the Kimkins Story Kimorexia: Kimkins News ConsumerAffairs Reports On The Kimkins Diet and Kimmer « HoneyBee’s Blog Grilled Cheese Sandwich with Pickles: I bet this isn’t how you expected to make your debut […]

  2. Fantastic news!!!! Can’t wait to see what else the reporter found while he was inside the Kimpound! 🙂

  3. thanx a lot for this blog…i read about this topics every day…and i am curios to find out more 🙂

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  5. I have know what you mean. good advice, wish I had read this a month ago.

  6. Given that we’re speaking about things within the region of ConsumerAffairs Reports On The Kimkins Diet and Kimmer HoneyBee’s Blog, It is of vital importance to understand the adverse effects that may be caused by following a 500 calorie diet without the proper supervision of a medical doctor. We hope that this article has changed your mind about starting or continuing the use of homeopathic “HCG” drops. Although hCG hormone programs may be more expensive, ask yourself, is this small expense worth preventing a lifetime of potential health and weight issues?

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